Suppose you want to build a new company in Istanbul, based on technological innovation which could lead you to get great competitive advantage compared to a strategy based on just being cheaper, after determining the type of service and/or product you want to develop, you need to answer successfully to the following questions with your associate(s):

- What are the sources of innovation you can use by being in Istanbul?

- What type of innovation do you target?

- Will you be a first mover or a follower into the targeted market? why?

- Use the 5 forces of m. porter to analyze the targeted market and build the frame of your performance assessment with the help of the balanced scorecard.

- How will you raise the necessary money of your project?

- Where will you locate your company?

- What will be your collaboration strategy? why?

- How will you protect your innovation?

- How will you manage the new product development process?

- How will you manage your team? In a general manner, you must underpin, explain all the key points of your projects.