Question
Take each of the four Ps of marketing and describe a situation where unethical practices may occur. Do not use the examples from the book.
Take each of the four Ps of marketing and describe a situation where unethical practices may occur. Do not use the examples from the book. What could marketers do to avoid each unethical situation which you described?
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Step: 1
Four Ps of marketing mix are the core of any Marketing Plan which leads to organizational success in longrun These four Ps are consisting of Product Price Place and Promotion Businesses take each of t...
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Step: 2
Step: 3
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Pricing Strategies A Marketing approach
Authors: Robert M. Schindler
1st edition
1412964741, 978-1412964746
