The automotive industry segment of the U.S. economy is a major employer and a big contributor of the U.S. gross national product. In the last few decades, this industry has seen its fortunes decline, its market share dwindle and employment worsen. During this same period of time, imports from Japan, Europe, and Korea have gained market share and sales volumes. This can be explained from the standpoint of the strategies and tactics adopted by major auto maker from these continents. Global strategies, including building multinational plants for styling, design and manufacturing have defined these auto makers and have resulted in spectacular successes and failures. Perform a critical analysis of the strategies and tactics adopted by any two auto makers and make a convincing case for the results achieved. Your analysis should cover distinctive competencies, order qualifiers and order winners for the two candidates of your choice.

Your analysis should cover marketing, operations, pricing, product quality, product differentiation and customer satisfaction issues. Material for this report can be found in the library and or recognized website articles.