The following matrix shows the payoffs for advertising game between Coke and Pepsi. The firms can choose to advertise or to not advertise. Number in
The following matrix shows the payoffs for advertising game between Coke and Pepsi. The firms can choose to advertise or to not advertise. Number in the matrix represent profits; the first number in each cell is the payoff to Coke. (Numbers in millions.)
Coke (rows)/Pepsi (columns) Advertise Don't Advertise Advertise (10, 10) (500, -50) (-50, 500) (100, 100) Don't Advertise
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Nash Evillibtiom It is a stable state where each player knows the equilibrium strategy of the other ...
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Authors: Paul G. Farnham
3rd edition
132773708, 978-0133561128, 133561127, 978-0132773706
