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The spreadsheet provides data for the past 30 weeks of sales for product X. Based on the data, do the following questions. (a) Plot the

The spreadsheet provides data for the past 30 weeks of sales for product X. Based on the data, do the following questions.

(a) Plot the data. Just by looking at the plot, do you think a 3-week simple moving average would be a better forecast, or a 6-week simple moving average? Just by looking at the plot, do you think an exponential smoothing with value of α = 0.2 would be a better forecast or would α = 0.6 be better? Explain your reasoning. (Different people could reach different conclusions, but you need to give good reasons for your conclusions.)

(b) Compute the four possible forecasts: 3-week and 6-week simple moving average and exponential smoothing with value of α = 0.2 and α = 0.6. For exponential smoothing, use F1 = 600 (the forecast for week 1) for initialization. Based on your calculation, which one of the above four forecasts is the best? Justify your answer by calculating MAD.


Week

Actual Sales

1

574

2

1004

3

717

4

1076

5

1076

6

932

7

1291

8

1219

9

932

10

1219

11

1219

12

1076

13

1650

14

1650

15

1434

16

1219

17

1291

18

1578

19

1793

20

1721

21

1578

22

1865

23

1434

24

1793

25

1865

26

1506

27

1650

28

1506

29

1721

30

1506

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1 Based on the plot I feel the 3week moving average will give a better forecast There is a clear pattern where sales rise every 2nd week and then dips a little every 3rd week When we take a 6week aver... blur-text-image

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