Use Jack’s Five Slide Methodology to analyze the business environment and Competition. Analyze the business environment and competition for Blue Cross Blue Shield using Jack’s Five Slide Methodology.

Please answer each bullet under each heading. This is a Research paper please include executive summary. Thanks 1. What does “the Playing Field” Look Like?

• Who are the competitors in this business, large and small, new and old?

• Who has what share, globally and in each market? Where do we fit in?

• What are the characteristics of this business? Is it a commodity, high value, or

• Somewhere in between? Is it long cycle or short? Where is it on the growth curve? What

• Are the drivers of profitability?

• What are the strengths and weaknesses of each competitor? How good are its products?

• How much does each one spend on research and development (R&D)? How big is each

• Sales force? How performance-driven is each culture?

• Who are this business's main customers, and how do they buy?

2. What has the Competition Been Up To?”

• What has each competitor done in the past year to change the playing field?

• Has anyone introduced game-changing new products, new technologies, or a new distribution channel?

• Are there any new entrants, and what have they been up to in the past year?

3. What have Blue Cross Blue Shield done lately?

• What have you done in the past year to change the competitive playing field?

• Have you bought a company, introduced a new product, stolen a competitor’s key salesperson, or licensed a new technology from a startup?

• Have you lost any competitive advantages that you once had—a great salesperson, a special product, a proprietary technology?

4. What future events or possible changes keep us up at night with worry?

• What scares you most in the year ahead—what one or two things could a competitor do to nail you?

• What new products or technologies could your competitors launch that might change the game?

• What M&A deals would knock Blue Cross Blue Shield off their feet?

5. What’s Blue Cross Blue Shield winning move?

• What can Blue Cross Blue Shield do to change the playing field—is it an acquisition, a new product, globalization?

• What can Blue Cross Blue Shield do to make customers stick to them more than ever before and more than to anyone else?