Wayfair has a robust customer service operation, taking numerous calls every day. We decided to run a test on our website where we removed the
Wayfair has a robust customer service operation, taking numerous calls every day. We decided to run a test on our website where we removed the 1-800 customer service number for half of our website visitors.
1. Why would we run a test like this?
2. How might we measure/evaluate whether or not this experience is something we roll out to all our customers?
Step by Step Solution
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Step: 1
1 Reasons to run a test like this The customer care number was removed to see if the customers were ...
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Step: 2
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Authors: Richard D. De Veaux, Paul D. Velleman, David E. Bock
4th Edition
321986490, 978-0321989970, 032198997X, 978-0321986498
