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Wayfair has a robust customer service operation, taking numerous calls every day. We decided to run a test on our website where we removed the

Wayfair has a robust customer service operation, taking numerous calls every day. We decided to run a test on our website where we removed the 1-800 customer service number for half of our website visitors.

1. Why would we run a test like this?

2. How might we measure/evaluate whether or not this experience is something we roll out to all our customers?

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