Question
what are the credible sources of secondary data a firm can employ, when any of the three needs of global marketing research (when it is
what are the credible sources of secondary data a firm can employ, when any of the three needs of global marketing research (when it is preparing to export to a different market/country (foreign market opportunity analysis), import from a different market/country, or consider market expansion)?
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This proxy variable is used to measure the quantity of interest that cannot be observed These proxy ...
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Marketing Research
Authors: Alvin C. Burns, Ann F. Veeck, Ronald F. Bush
8th edition
134167406, 978-0134167404
