What are the strengths and weaknesses of the company? Who is the target market for the company’s products / services? Who are the likely competitors? What positioning and differentiation strategies, in your opinion, does the company employ to differentiate itself in the marketplace? evaluate the company’s current media strategies including which media is being used, why do you think that the media is being employed by the company, do you think that the current media strategy is effective, why or why not?

Evaluate the current sales promotion activities used by the company to promote its products and services? Do you think that the current promotional strategy is effective, why or why not?

What public relations activities and sponsorship programs does the company employ?

What are the objectives behind these? Do you think these activities are effective, why or why not?

What ethical concerns do you see with the company’s media and sales promotion strategies?

What could be the impact of these on the company?