What do you think are the risks of using an affiliate program for any e-business?

Explain how an affiliate program is used as a marketing tool for an online business.

1. Which of the following is not a type of affiliate program?

Cost per click

Pay per lead

Pay per sale

Pay per cost

2. The highest profile and successful affiliate program was launched in 1996 by:

Google

Dell

Amazon

Apple

3. All of the following assist with getting the most out of your participation in an affiliate program EXCEPT:

Selecting the appropriate benefit package

Understanding the terms of the affiliate agreement

Selecting the appropriate merchant and affiliate program

Building traffic at your Web site

4. The affiliate tracking process includes:

Affilliate Web site

Sales data

Merchant Web site

All of the choices are correct

5. An affiliate program is both a marketing tool and a revenue generator.

True

False

6. Which of the following items is usually defined in an affiliate agreement?

Dispute resolution

Fee and commission schedules

Restrictions on using a merchant's name, logo, and site content

All of the choices are correct

7. Parasiteware is used by unethical affiliates to download hundreds of cookies from their Web sites to a visitor's computer.

True

False

8. The risks and challenges of operating and participating in an affiliate program include all

Cookies

Spam

Stuffing

Spyware