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What is big data, and what opportunities and challenges does it provide for marketers?
What is big data, and what opportunities and challenges does it provide for marketers?
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The main purpose of any business today is to seek advantages of the available data based on the financial transactions or customer interactions with the business in order to increase the efficiency of ...
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Marketing An Introduction
Authors: Gary Armstrong, Philip Kotler
13th edition
013414953X, 978-0134149530
