What kinds of problems was Schering-Plough experiencing with its global strategy and structure?

One global company that found itself in trouble in the 2000s because of the way its structure and control systems were working was pharmaceutical maker Schering- Plough. In 2003, Schering was under pressures from many fronts. The Food and Drug Administration (FDA) was de- mending a complete overhaul of its global manufacturing plants to increase and protect drug quality, and the patent on Claritin, its best-selling drug, was running out and it had few new products in the pipeline. Thus on both the quality and innovation dimensions, major sources of a differentiation advantage, the company’s strategy was in trouble.

Schering-Plough’s board of directors recruited Fred Hassan, a Pakistan-born Harvard MBA, to turn the company around. After meeting with hundreds of groups of managers and scientists, and visiting the company’s operations around the globe, Hassan began to realize that the company’s main problems stemmed from its global strategy and structure.49

Over time, the company had developed a multimode’s- tic approach to planning its global value-chain activities and it had divided its activities up into world regions, Schering-Plough Implements a New Global Strategy and Structure

each international division now report directly to him or one of his top-management team members, so it is much easier to observe and evaluate their performance—and that of their divisions. It is also easier to standardize issues such as quality and sales practices around the world. He has also worked to expand the range of products each international division sells to achieve economies of scale. In 2007, for example, Hassan engaged in related diversification when he bought a major Dutch pharmaceutical company that is a leader in producing vaccines for animals and pets, as well as possessing a pipeline of potentially best- selling new drugs—it has five drugs in late trials, including an important new treatment for schizophrenia and bipolar disorder. UE-chain activities and it had divided its activities up into world regions,

each international division now report directly to him or one of his top-management team members, so it is much easier to observe and evaluate their performance—and that of their divisions. It is also easier to standardize issues such as quality and sales practices around the world. He has also worked to expand the range of products each international division sells to achieve economies of scale.