Question
What macro-and micro-political risks did IKEA face when it first considered entry into Rusia? What kinds of preemptive and / or proactive political strategies might
What macro-and micro-political risks did IKEA face when it first considered entry into Rusia?
What kinds of preemptive and / or proactive political strategies might it have pursued to mitigate these risks?
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IK entered the Russian market in 2000 The company was a huge success in Russia and it opened more th...
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International Business Competing in the Global Marketplace
Authors: Charles W. L. Hill
11th edition
1259578119, 978-1259578113
