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What public relations activities and sponsorship programs does the Coca Cola Company employ? What are the objectives behind these? Do you think these activities are
What public relations activities and sponsorship programs does the Coca Cola Company employ? What are the objectives behind these? Do you think these activities are effective, why or why not?
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Introduction to Corporate Finance What Companies Do
Authors: John Graham, Scott Smart
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9781111532611, 1111222282, 1111532613, 978-1111222284
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