Question
What role does IT play in a global company's market research and decision-making process? After this phase a global marketing strategy must be decided on.
What role does IT play in a global company's market research and decision-making process? After this phase a global marketing strategy must be decided on. What are the pros and cons of the three main target market strategy options?
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Effective small business management An Entrepreneurial Approach
Authors: Norman M. Scarborough
10th Edition
132157462, 978-0132157469
