Question
Why is a company able to directly control the differentiation of its brand but not its positioning?
Why is a company able to directly control the differentiation of its brand but not its positioning?
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Its quite simple the differentiation is what a company does for the product and positioni...
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Management Fundamentals Concepts, Applications and Skill Development
Authors: Robert N. Lussier
7th edition
978-1506332109, 1506332102, 1506303277, 978-1506333281, 1506333281, 978-1506303291, 1506303293, 978-1506303277
