Write a comprehensive marketing plan by researching the Pepsi Company including promotion methods such as personal selling mass selling and sales promotion should all be addressed in detail. Competitive advantage competitive advantage is an important goal of every company, so address whether your company has a competitive advantage with respect to promotion. The idea is to discuss whether your company has a competitive advantage with respect to how they promote their products. Again, this section should only discuss whether your company has a competitive advantage with respect to promotion (product, price and place are discussed in other sections).