Write a paper on case study “Are Our Customer Liaisons Helping or Hurting?” in which describe followings:

1. Determine two (2) specific forces in the external environment that will have the most impact on your organization. Provide a rationale for your decision.

2. Determine two (2) specific internal factors that the organization’s leaders need to consider in preparing for the future of health care and the future of the organization. Provide a rationale for your decision

3. Discuss the impact of both the identified internal and external forces on the organization’s ability to develop a competitive strategy.

4. Recommend one (1) strategy that involves the PCEs and maintaining the momentum of the strategic plan of this new concept.