Write your analysis of the product (iPhone). The central focus of a marketing program will be on a product. Your product analysis should include the company, competition, and customer requirements. Also look at branding, design, product positioning, and other elements that allow the company to either carving out a niche or maintain market share leadership against the onslaught of competitive products.

Evaluate your competitors' product strategies. Do they have the right branding in place for the product? Does the product have a customer? What are its specific features and benefits that you can describe in great detail? What does it do? What is it used for? Present the pricing details in the price section. Also, does the competitor offer a similar product? How does your product choice compare to that of a near competitor. If both companies are offering a similar product, what makes your product choice different? Show a picture of your product!