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You are a sales representative for a cooperative of organic farmers and are getting ready to make a sales presentation to a national supermarket chain.

You are a sales representative for a cooperative of organic farmers and are getting ready to make a sales presentation to a national supermarket chain.

First, identify the important messages you need to convey during your presentation.

Second, discuss the advantages and disadvantages to using team selling in this scenario, decide if team selling would be the best strategy, and explain your decision.

Third, pick one product the supermarket can focus on and describe which consumer-oriented promotions would appeal to the potential target market of the supermarket chain and explain your decision.

Fourth, discuss the advantages and disadvantages to using sales promotion strategies for the product you selected, pick one strategy that best meets the consumer needs, and explain your decision.

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Important Messages are 1 Advantage of Organic products over nonorganic products 2 Market potential o... blur-text-image

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