You are required to write a comprehensive social media marketing plan for a chosen company. You will prepare a social media marketing plan for the ABC Company (not real) that is working on introducing a healthy drink called Blender to the college students. The company is looking for a marketing plan that can be implemented in social media.

The paper should look like a real company, yet you have the freedom to make up the numbers and information for this ABC Company. You can use your creativity for this project to make it unique. The purpose of this project is to demonstrate the depth of your understanding of this course.

Use the following outline:

1. Executive Summary

2. Situational Analysis SWOT Target market pertinent environmental factors/forces/trends past performance, trends, projections Current strategies

3. Marketing objectives

4. Marketing strategies

5. Marketing tactics (how to implement strategies)

6. Control/Evaluation Budget

7. Summary