You will be writing a marketing plan for this project for a made up company called Workout on Demand. What the company does is provide services through an app that allows customers to hire a physical trainer based on the type of workout they desire. All I need is the target audience analysis part of the marketing plan for this company. You need to do research in this industry.

A. Target Audience Analysis

• What are the demographics of your target group?

• Age, sex, gender, income, geography

• What are the psychographics of your target group/key insights?

• Attitudes, lifestyles, values, needs, wants, stressors, fears, & buying behavior

Here is an example of how the final format should look like:

Demographics

• Married or engaged couples

• Adults with college and post-graduate degrees

• Caucasian and Asian Adults

• Men and women

• Adults Ages 25-64

• Home Income of 575.000 +

• Business and Professional Occupations

• West and Northeast US geographic regions

Psychographics

• Professional Corporate jobs in management, sales. and finance.

• Heavy users of Internet. radio, television, and magazines.

• Watch a lot of sports. Fox News, MSNBC. The Food Network, and the Discovery Channel.

• Magazines heavily read include: Barron's, Better Homes & Garden, Bloomberg Business Week, and People.

• Watches television heaviest between 4:00pm - 10:00pm. with mornings coming second.

• Listens to the radio during morning and afternoon commute to/from work.

• Heavy website traffic on ESPN.com. Weather.com. CNN.com, and Yahoo! News.

All above information accumulated from research utilizing MRI+ 50727