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QUESTION 1) Using the VRIO (valuable, rare, inimitable, organized) analysis model, can Amazon continue its dominance in the online retail market? What are the major

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1) Using the VRIO (valuable, rare, inimitable, organized) analysis model, can Amazon continue its dominance in the online retail market? What are the major threats to its current business model and how could Amazon minimize these?

NEED BIG EXPLANATION

Referral Case Book: Amazon, 2021

HARVARD BUSINESS SCHOOL Authors: OEN R. WEIS BENJAMIN WEINSTOCK GALEN DANSKIN GABRIEL RICWORTH Amazon.com, 2021

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