Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

You have recently started a job as a sales representative with XBuy Company and are expected to sell laptops, monitors, and accessories. Your manager asks

You have recently started a job as a sales representative with XBuy Company and are expected to sell laptops, monitors, and accessories. Your manager asks you to propose methods for prospecting customers and design a framework for understanding the needs of organizational and individual consumers. He also wants you to explain how PESTEL analysis can be used to understand organizational and individual customer needs.

complete the following:

  1. Using your textbook and various sources on the internet, suggest three methods for prospecting the above-mentioned products to buyers and explain your reasons for choosing each method.
  2. Based on the SPIN technique, write 16 suitable probing questions (8 for organizational buyers and 8 for individual consumers) for selling one of the above-mentioned products.
  3. In response to your manager's request, discuss how you would use PESTEL analysis in understanding organizational and individual customer needs. Assignment Guidelines Include the following:
    • Table of Contents
    • Introduction
    • Body
    • Conclusion
    • List of References

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Management

Authors: Warren R. Plunkett, Gemmy S. Allen

10th edition

1111221340, 978-1111221348

More Books

Students also viewed these General Management questions

Question

Identify strategies for effective consumer buying.

Answered: 1 week ago