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mpany EasyTravel is a car maker targeting middle - class consumers. The company is considering a project in which a new type of electric car
mpany EasyTravel is a car maker targeting middleclass consumers. The company is considering a project in which a new type of electric car will be produced. The head of marketing team has reported that the demand for environmentfriendly cars will significantly increase in the near future based on their survey research.
Using the research data from the marketing team, you are in charge of evaluating the feasibility of this project through NPV analysis. You have reported your analysis to the Chief Executive Officer CEO of the company. The analysis shows a positive NPV and suggests taking the project.
However, the CEO still has some concerns about the project and requires you to provide further evidence on the feasibility of the project.
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