Question
You are the marketing manager for Iguana insurance, who is trying to build up its customer base with younger clients by developing new products in
You are the marketing manager for Iguana insurance, who is trying to build up its customer base with younger clients by developing new products in health insurance, accident insurance, employment interruption insurance and computer equipment insurance.
You have been unhappy with your long-time advertising agency and have been privlely interviewing representatives of six other agencies. After much deliberation, you and your colleagues have finally opted for WeAds, an energetic outfit that specialises in television advertising featuring computer-generated special effects.
Write to Shone Mayweather, CEO of WeAds (address is 2/600 King Street,
Sydney, NSW 2000) telling her of the good news of their being awarded a two-year contract to make all of Iguana Insurance's advertising business. The contract with your current advertising firm has only another three months to run and you want to get together with representatives of WeAds as soon as possible to start planning campaigns for the 12-month period starting on the completion of that four months.
Note: Iguana Insurance use the full-block format for all correspondence.
Your letter must contain all of the elements of a letter and be checked for grammar and
spelling errors. Consider which approach you will use to deliver this letter.
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