How would you describe the results of H1 to H3? Discuss your results based on the Situational
Question:
How would you describe the results of H1 to H3? Discuss your results based on the Situational Theory of Publics.
A Pearson correlation coefficient was computed to assess the linear relationship between Problem Recognition and Information seeking. There was positive correlation between the two variables,r=0.216, p<0.01. Problem recognition and information attending has a correlation of r=0.502, p<0.01. Therefore, H1 is supported.
When the correlation was conducted to test H2 Constraint Recognition and Information Seeking and Attending it was received as negative correlation. Constraint recognition and information seeking r = 0.354, p < 0.01. The next test ran was Constraint recognition and Information attending r = 0.450, p < 0.01. Unfortunately, H2 is not supported. There was a positive correlation between involvement and information seeking, r=0.458, p<0.01, and information attending r = 0.407, p < 0.01. Therefore, H3 is supported.