1. Resources:
   1. How To Xreate A Social Media Marketing Plan https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/
   2. Social Media Marketing Strategy https://buffer.com/library/social-media-marketing-strategy/
   3. Watch the following video: Nick Bayer Discusses Social Media and Business. https://fod-infobase-com.eu1.proxy.openathens.net/p_ViewVideo.aspx?xtid=164827&tScript=0
2. Find a survey of the social media practices of your identified client for the Communication Audit.
3. 1. Identify key concepts regarding the use of Social Media in Business.
   2. Discuss how Social Media is currently used in your client's business, based on your assessment.
   3. Discuss the connection between Social Media and Business.
   4. Discuss how social media can be utilized as a research tool as well as a means for effectively engaging with customers and other stakeholders.