Not all convention planners need to reach out to the media, but those that do should be sure to have carefully built relationships and manage their messaging. In this discussion, create a news release for your chosen event based on the Four Doors activity. press release: Include the 5 W's. Think and write like a reporter. Get to the point, but make it unique so you have their attention. Be clear, accurate, and eliminate errors. Discuss where this press release will be inserted in your general timeline. Be sure to comment on the uniqueness or attention-getting message of two other classmates. Do they get your attention? Explain.