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1. A marketing strategy is a company's overall game plan for reaching out to prospective customers and converting them into customers of their products or

1. A marketing strategy is a company's overall game plan for reaching out to prospective customers and converting them into customers of their products or services. A marketing strategy includes the companys value proposition, key brand messaging, data on target customer demographics, and other high-level elements. 2. What are the most important marketing strategies?

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