The company is facing competition from the three major market players, ABC, LMN and PQR. Company XYZ has a 40% market share for the Type 2 customers -whose ages range from 35 up to 55 years old. The company PQR occupy more than 50% market share for Type 1 customers- whose ages range from 15 to 34 years old. Company XYZ plan to build more sales to Type 1 customers. Please answer the following questions and provide up to 2-sentence explanations to each idea you have: 1. How should the priority rating in the House of Quality be adjusted (1 point) 2. How should the priority percentage be adjusted (1 point) 3. What Technical Requirements should be chosen for improvement based on the customer requirement changes (0.5 point) 4. "Bonus": What feature of the current materials can you identify/guess for XYZ company? (0.5 point) (this question serves as extra point in case you did not get full mark (2.5 points) from questions 1, 2, 3