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All the brand elements for a particular brand create the brand identity, which convey the contribution of these elements to image and awareness. Discuss all
All the brand elements for a particular brand create the brand identity, which convey the contribution of these elements to image and awareness. Discuss all the brand elements for one (1) supermarket product.
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Essentials Of Marketing Research
Authors: Naresh K. Malhotra
1st Global Edition
1292060166, 9781292060163
