9/ Dividing a market into distinct groups of buyers who have different needs: characteristics. or behaviors and who might require separate marketing strategies or mixes a. Market segmentation b. Market orientation c. Market organization d. Market marketing 10/ While social media marketing is important due to the large use of social media by potential customers, it is imperative that marketers consider a firm's_while choosing a platform. a. Target market b. Social structure c. Electronic abilities d. Access to apple care