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Takeaway . Acquiring a bigger target with a stronger brand may be risky... . But it can work! . Day-to-day operations were left to its
Takeaway . Acquiring a bigger target with a stronger brand may be risky... . But it can work! . Day-to-day operations were left to its British management . Also acquired projects that were started by its previous owner, Ford Q. Role of the Tata Group? . "Perhaps the biggest single strength of the Tata approach has been its ability to step back and allow both brands to exist within the Tata Motors portfolio without Indian interference."
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