Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

0 points Save Amer DG Diner's Case DG Diner's was created as a quick serve restaurant where patrons can grab family shared meals (breakfast,

image text in transcribedimage text in transcribedimage text in transcribedimage text in transcribedimage text in transcribed

0 points Save Amer DG Diner's Case DG Diner's was created as a quick serve restaurant where patrons can grab family shared meals (breakfast, lunch and dinner) that can be enjoyed together at the restaurant. The restaurant motto is "Quick Food, Family Fun Donna Chrump is manager of a DO Dimer's restaurant in a pocket of Toronto, where recently the demographics of the area has changed to more "seniors" She has noticed that some senior citizens have become not just regular patrons-but patrons who come for breakfast and stay on until about 3 PM. Many of these older customers were attracted initially by a monthly breakfast special for people aged 55 and older. The meal costs $1.99, and refills of coffee are free. Every fourth Monday, between 100 and 150 seniors jam DG Diner's for the special offer But now almost as many of them are coming every day-turning the quick meal restaurant into a meeting place. They sit for hours with a cup of coffee, chatting with friende. Ou must days, as many as 100 will stay from one to four hoars Denna's employees have been very friendly to the seniors, calling them by their first names and visiting with them each day. In fact, DOs Diner's is a happy place with her employees developing close relationships with the semors. Some employees have even visited customers who have been hospitalized. "You know, "Donna says. "I really get attached to the customers. They're like my family. I really care about these people." They are all "friends" and it is part of DO Diner's corporate philosophy to be friendly with its customers and to give back to the commities it serves These older customers are an orderly group and very friendly to anyone who comes in. Further, they are nester than most customers and carefully clem up their tables before they leave Nevertheless, Donna is beginning to wonder if anything should be done about her growing "non-East-food" clientele. There's no crowding problem yet, during the time when the seniors like to come. But if the size of the senior citizen group continues to grow crowding could become a problem. Further, Donna is concerned that her restaurant might come to be known as an "old people's" restaurant which might discourage some younger families. And if customers felt the rest was crowded, some might feel that they wouldn't get fast service. On the other hand, a place that seems boy might be seen as a good place to go sod a "friendly placeDonna also worries about the image she is projecting DO Diner's is a fast-food restauad with 30 locations in Toronto alene, and normally costomers are expected to eat and run within 30-45 esimdes. Will allinwing people to stay and visit change the whole concept? In the extreme. DO Dimer's might become more like a European-style restaurant where the customers are never nashed and feel very comfortable about lingering over coffee for an hour or two! Do knows that the amount her semor customers spend is similar to the average customer's purchase but the seniors do use the fecalities for a much longer time. However, most of the older curs leave the diner by 11:30, before the noon crowd comes in Donna is also cooceed about another possibility. If catering to seniors is OK, then slid she do even more with this age group? In particule, she is considering offering bingo ganes dhering the dow morning hours-9 AM to 11 AM linge is popular with some semors, and this could be a new revenue source-beyond the extri food and drink purslisses that grobably would result She figures she could charge $5 per person for the two-hour period and run it with two underutilized employees. The prizes would be coupous for purchases at her store (o keep it legal) and would anato about two-thirds of the bingo receipts (at retail prices) Donna has a meeting with the founder, Mr. DO, and has been asked to provide a report co the current standing of the restaurant and future visi for the toolbar press ALT+F10 FC or A -Google C 534PM 14C Clear 2022.04.20

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Advanced Accounting

Authors: Susan S. Hamlen, Ronald J. Huefner, James A. Largay III

2nd edition

1934319309, 978-1934319307

More Books

Students also viewed these Accounting questions