0.1. Many women love the fashionable looks and heightening effects of high-heeled shoes. But every woman knows the problems associated with wearing them. For example, they are very uncomfortable for anything more than light walking for short distances. For other activities, you'd better be packing a second pair of shoes. That's where Day Night Convertible Heels comes in Created by a woman who had an epiphany after a hard night of dancing, Day Night's shoes instantly convert to any one of four heel sizes, from low heeled pumps to spiked-heeled stilettos An interchangeable heel makes these high heels a high-tech proposition. Beyond launching a fine of shoes, Day2Night is looking to license the technology to other shoe manufacturers. After reviewing the scenario of Day Night convertible heels, answer the following questions: (a) Based on the stages of new product development, discuss how Day2 Night was likely developed and the key considerations in managing the process (4 marks) (b) What do you understand by the RWW screening framework of the new product development process? Apply the framework to Day2 Night convertible heels. (2 marks) Q2. With the rise in awareness regarding heathy eating habits, people who are health conscious are willing to pay more for food that is organic and restaurants that put a lot of emphasis on quality and hygiene. Organico is a new catry in town with an aim to fulfil the needs of these health-conscious customers for all their food and beverage requirements by offering a variety of organic and healthy items on their menu. Visualizing the scenario and based on our class discussions, answer the following questions (a) What determines the price ceiling and floor while setting up prices for Organico products (2 marks) (b) Would you suggest value-based pricing or cost-based pricing for Organico menu items? Why? (2 marks) (c) is there a possibility of product bundle pricing in the given scenario? If yes, what are the advantages? If no, why not? (2 marks] 0.3 (a) McDonald's is a famous fast-food chain operating in Pakistan and restaurants embody fundamental service characteristics in their operations in order to create valuable experience for their customers. How do the four characteristics of services apply to McDonald' and how does McDonald's deal with each characteristic? (3 marks) (b) How will you differentiate the services offered by Airbnb and an automobile mechanic on the basis of these characteristics? (3 marks) Q.4. (a) Food Panda, an online food delivery network, recently introduced Panda Marti The new platform is introduced for online grocery shopping and quick delivery at your doorstep. What brand development strategy is Food Panda undertaking? Explain your answer. (2 marks) (b) A useful tool available to marketers for identification of brand development opportunities is brand development strategy grid. Briefly discuss the choices available for Food panda, with at least two relevant examples in every quadrant of the brand development strategies grid. (4 marks) Q. 5. According to a Nielsen Global Survey, consumers are more likely to support companies that they perceive as socially responsible and who care for environment in the context of global warming and energy efficiency. Toyota a Leading automobile manufacturing company in the region is planning to introduce a fully electric car and you are required to develop a marketing communication to inform your target audience about the development. By following the steps involved in developing effective marketing communications, how will you deal with each step? (6 marks) 0.1. Many women love the fashionable looks and heightening effects of high-heeled shoes. But every woman knows the problems associated with wearing them. For example, they are very uncomfortable for anything more than light walking for short distances. For other activities, you'd better be packing a second pair of shoes. That's where Day Night Convertible Heels comes in Created by a woman who had an epiphany after a hard night of dancing, Day Night's shoes instantly convert to any one of four heel sizes, from low heeled pumps to spiked-heeled stilettos An interchangeable heel makes these high heels a high-tech proposition. Beyond launching a fine of shoes, Day2Night is looking to license the technology to other shoe manufacturers. After reviewing the scenario of Day Night convertible heels, answer the following questions: (a) Based on the stages of new product development, discuss how Day2 Night was likely developed and the key considerations in managing the process (4 marks) (b) What do you understand by the RWW screening framework of the new product development process? Apply the framework to Day2 Night convertible heels. (2 marks) Q2. With the rise in awareness regarding heathy eating habits, people who are health conscious are willing to pay more for food that is organic and restaurants that put a lot of emphasis on quality and hygiene. Organico is a new catry in town with an aim to fulfil the needs of these health-conscious customers for all their food and beverage requirements by offering a variety of organic and healthy items on their menu. Visualizing the scenario and based on our class discussions, answer the following questions (a) What determines the price ceiling and floor while setting up prices for Organico products (2 marks) (b) Would you suggest value-based pricing or cost-based pricing for Organico menu items? Why? (2 marks) (c) is there a possibility of product bundle pricing in the given scenario? If yes, what are the advantages? If no, why not? (2 marks] 0.3 (a) McDonald's is a famous fast-food chain operating in Pakistan and restaurants embody fundamental service characteristics in their operations in order to create valuable experience for their customers. How do the four characteristics of services apply to McDonald' and how does McDonald's deal with each characteristic? (3 marks) (b) How will you differentiate the services offered by Airbnb and an automobile mechanic on the basis of these characteristics? (3 marks) Q.4. (a) Food Panda, an online food delivery network, recently introduced Panda Marti The new platform is introduced for online grocery shopping and quick delivery at your doorstep. What brand development strategy is Food Panda undertaking? Explain your answer. (2 marks) (b) A useful tool available to marketers for identification of brand development opportunities is brand development strategy grid. Briefly discuss the choices available for Food panda, with at least two relevant examples in every quadrant of the brand development strategies grid. (4 marks) Q. 5. According to a Nielsen Global Survey, consumers are more likely to support companies that they perceive as socially responsible and who care for environment in the context of global warming and energy efficiency. Toyota a Leading automobile manufacturing company in the region is planning to introduce a fully electric car and you are required to develop a marketing communication to inform your target audience about the development. By following the steps involved in developing effective marketing communications, how will you deal with each step? (6 marks)