011 X V fx A B C D E F G H K L M N 1 Quantity Price 184 15.25 SUMMARY OUTPUT 182 16.00 185 16.00 Regression Statistics 5 183 16.50 Multiple R 0.8259335 6 182 16.25 R Square 0.68216614 7 184 16.25 Adjusted R Square 0.65038276 8 187 15.25 Standard Error 0.4243888 181 17.00 Observations 12 10 182 17.25 11 179 17.25 ANOVA 12 182 16.75 df SS MS F Significance F 13 178 17.25 Regression 1 3.865608136 3.8656081 21.462979 0.000932159 14 Residual 10 1.801058531 0.1801059 15 Total 11 5.666666667 16 17 Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0%Upper 95.0% 18 Intercept 60.260274 9.464499789 6.3669793 8.171E-05 39.17205428 81.348494 39.172054 81.348494 19 X Variable 1 0.24034869 0.051879617 -4.632815 0.0009322 -0.35594368 -0.124754 -0.355944 -0.124754 20 21 22 Demand 23 18,00 24 =-0.2403x + 60.26 17.50 R = 0.6822 25 26 17.00 27 Price 16.50 28 29 16.00 30 15.50 31 32 15.00 177 178 179 180 181 182 183 184 185 186 187 188 33 Quantity 34 35 demand advertising revenue +) E 4