- 01TX To establish a marketing plan and ensure its implementation o To analyze data necessary to building a marketing plan

o To establish a marketing strategy.

o To design and implement the marketing plan

o To follow up on the marketing plan and evaluate the results

- 01TU - To use current software applications for business management tasks.

o To choose the software.

o To produce documents.

- 01TT To communicate and interact in a business management context

- 01UG To participate in his or her integration into the job market

o To make a personal assessment.

o To develop a strategy of employability.

OBJECTIVES OF THE PROJECT

Assess the startup context in Canada

Understand the evolution of the startup, its management, challenges and opportunities

THE CONTEXT

A startup or start-up is a company or project initiated by an entrepreneur to seek, effectively develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self- employment and businesses that never intend to become registered, startups refer to the new businesses that intend to grow large beyond the solo founder. Startups face high uncertainty and have high rates of failure, but a minority of them do go on to be successful and influential. Some startups become unicorns, i.e. privately held startup companies valued at over US$1 billion.

EVALUATION CRITERIA

Appropriate use of analysis tools /20

Clarity and relevance of the analysis /20

Complete and detailed identification of the context /20

Efficient interpretation of data /20

Fair determination of professional competence /10

Writing and proper layout of the report /10

Task 1. Startup business ecosystem

Many Canadian entrepreneurs want to start their own businesses. They start from scratch as a startup and grow gradually into a fully-fledged small and medium sized organization. Your first task is to explain what the startup business ecosystem is like in Quebec or any other provinces in Canada? You can focus on Montreal or a city to provide a more detailed perspective.

Task 2. Startup typology

Are there major differences among startups? What are the key dimensions we can distinguish one kind of startup from another?

Task 3. Startup taxation rules

How does Quebec and federal government provide incentives to startups through taxation policies? Provide at least 5 examples.

Task 4. Startup management

What are key considerations to manage a startup successfully?

Task 5. Startup challenges and opportunities

What are the main challenges that startups meet?

What are lucrative opportunities that startups can enjoy?

Part two:

The last part of your report should allow us to understand how you are positioned in relation to the labour market in general following your training in Business Administration and Commerce.

You need to explain to us:

1. What are the three (3) key skills you developed through this internship project?

2. What is the job or position you are going to take upon graduation?

3. What skills do you think you require to successfully perform in this position?

4. Do you think, you have developed these skills so far? If not, what could have been done differently to

make sure you would have developed these skills professionally?

5. If you go back in time, would you choose the same program? If yes, why? If no, what would you

choose instead?