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04 In business settings, there are actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
04 In business settings, there are actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers. One of such forces is politics. As a marketing consultant to a multinational firm. explain why a country's political environment influences its attractiveness to the firm. (25 marks) Page 2 of 2
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