09: A. Fundamental analysis says that good firms can be bad buys because you may be buying the share at a price which is too high B. Fundamental analysis says that bad firms can be good buys because you may be buying the share at a price which is low. 1. Agree with both A and B 2. Agree with A but not with B 3. Agree with B but not with A 4. Disagree with both A and B ANSWER Q10: A. Before buying a share first understand the business model of the company B. Before buying a share calculate the price elasticity of demand for the company's products 1. Agree with both A and B 2. Agree with A but not with B 3. Agree with B but not with A 4. Disagree with both A and B