0la. Findings - 01b. Findings - Partial Least Square: Bootstrapping x15x Question (a) Presentation of Findings 1. Tables (8 Marks) Four Tables: Validity and Reliability, Loading and Cross Loading, Fornell-Larcker Criterion and Heterotrait-Monotrait Ratio, and Path Coefficients Answer - (a) Presentation of Findings Table 1. Reliability and Validity Variables No. Items CA DG rho CR AVE Environmental Value Awareness of Consequences Altruistic Values Eco-Tourism Beliefs Willingness to Pay for Eco-Tourism Note: CA: Cronbach's Alpha; DG rho - Dillon-Goldstein's rho; CR - Composite Reliability; AVE - Average Variance Extracted