$(10$ points$)$ Projo Inc. manufactures and sells project$-$management software in a very competitive market. Projo's strategy is to position its software product as unique because of the product's ability to provide a new and innovative way to help organizations efficiently and effectively manage data.

a$.$ Is Projo's strategy one of product differentiation or cost leadership? Provide one specific reason that supports this strategy.

b$.$ Below is Projo's unfinished Balanced Scorecard. You have been asked to complete the Balanced Scorecard by providing the missing items below. For each of the four randomly listed Balanced Scorecard perspectives, provide the missing items: Perspective, Strategic Objective or Performance Measure. Remember to align each Strategic Objective and Performance Measure within the respective Perspective. For example, the Customer Perspective would align with a Customer Strategic Objective and a corresponding Customer Performance Measure. The Balanced Scorecard perspectives below are randomized.

$\backslash$table$[[$Perspective$,$Strategic Objective$/$Goal$,$Performance Measure$],[,,$Employee Turnover Rate$],[,$Increase profits,$],[$Customer$,,],[,,]]$