1 00:46:18 CL Ads is training six new interns to support their marketing managers' increased customer load, with the hope of hiring one or two into full-time positions in the next six months. The Interns are learning how to estimate the cost of advertising using a simple formula of quality. competition, and advertising with the guideline that lower prices call for low expenditures and premium prices for more costly promotions. This practice supports the IMC perspective of