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1 1 - 2 9 Model thresholds and payoff matrices. Blanda Brothers is a produce processing company that specializes in fruits, with apple sales representing
Model thresholds and payoff matrices. Blanda Brothers is a produce processing company that
specializes in fruits, with apple sales representing the majority of their revenue. Their main facility receives
a daily shipment of apples, which are then sorted and shipped to grocery stores and to producers of apple
jelly and juice, depending on the apple quality sweetness taste, color, etc. The acceptablequality apples
are sold to grocery stores and lowquality apples are sold to apple processors. If a lowquality apple is sold
to a grocery store, the apples are returned and Blanda must pay the stores a fee to compensate the store
for lost sales and for the extra work of shipping the apples back. Blanda's reputation also suffers, affecting
future business. Blanda has an algorithm to determine apple quality, but the algorithm is not perfect and
misclassifies apples.
The data science team presents their work to Cindy Hansen, the management accountant at Blanda, to
help them choose between two cutoff prediction probabilities for lowquality apples of and Apples
with a predicted probability above the cutoff probability are classified as low quality, and apples below the
cutoff probability are classified as acceptable quality apples. The following confusion matrices are based
on the validation sample.
Cindy estimates that apples of acceptable quality result in a profit of $ per apple. She also
knows that lowquality apples can be sold to juice companies at a profit of $ Finally, she esti
mates that the cost to Blanda of selling a lowquality apple to the grocery store as an acceptable
quality apple is $ for each lowquality apple. Use this information to construct a payoff matrix
as in Exhibit
Using Cindy's knowledge about the payoff of each outcome, which threshold should the team
choose?
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