$1\mathrm{.}1.$ Give a critical reflection of Disney integration with ESPN and the change in market scenario with the

arrival of $3$D technology.

$(6$ marks$)$

$1\mathrm{.}2.$ Examine Horizontal and Vertical $($Forward$)$ Integration as a with appropriate examples. You must

discuss the example and explain the relevant outcomes achieved through the integration.

$(20$ marks$)$

$1\mathrm{.}3.$ Provide a critical analysis of how BCG Matrix can be used by companies to identify attractive divisions

for Integration purposes with appropriate examples.

$(14$ marks$)$