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1 . 1 . Give a critical reflection of Disney integration with ESPN and the change in market scenario with the arrival of 3 D

1.1. Give a critical reflection of Disney integration with ESPN and the change in market scenario with the
arrival of 3D technology.
(6 marks)
1.2. Examine Horizontal and Vertical (Forward) Integration as a with appropriate examples. You must
discuss the example and explain the relevant outcomes achieved through the integration.
(20 marks)
1.3. Provide a critical analysis of how BCG Matrix can be used by companies to identify attractive divisions
for Integration purposes with appropriate examples.

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