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1 - 1 . What are some of the problems involved in implementing the goal of maximization of shareholder wealth? 1 - 2 . Firms

1-1. What are some of the problems involved in implementing the goal of maximization of shareholder wealth?
1-2. Firms often involve themselves in projects that do not result directly in prof-its. For example, Apple, which we featured in the chapter introduction, donated $50 million to Stanford University hospitals and another $50 million to the African aid organization (Product) RED, a charity fighting against AIDS, tuberculosis, and malaria. Do these projects contradict the goal of maximization of shareholder wealth?
Why or why not?
1-3. What is the relationship between financial decision making and risk and return?
Would all financial managers view risk-return trade-offs similarly?

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