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1 1 . Which of the following is true of COQ measures? A ) They direct attention to financial processes that help managers identify the
Which of the following is true of COQ measures?
A They direct attention to financial processes that help managers identify the precise problem areas that need improvement.
B They forecast customer satisfaction and employee satisfaction, which are useful indicators of longrun performance.
C They provide immediate shortrun feedback on whether qualityimprovement efforts are succeeding.
D They help managers evaluate costs and benefits of incurring prevention and appraisal costs
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