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1. 1. Why are ratios useful? What three groups use ratio analysis and for what reasons? 2. 2. What are some qualitative factors analysts should

1. 1. Why are ratios useful? What three groups use ratio analysis and for what reasons?

2. 2. What are some qualitative factors analysts should consider when evaluating a companys likely future financial performance?

3. 3. What are some potential problems and limitations of financial ratio analysis?

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