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10.Advertising and word-of-mouth are inextricably linked.

a): True b): False

11.There are main categories of online marketing communications.

a): 3 b): 4 c): 5 d): 6

12.Smart phones are conducive to boosting loyalty programs.

a): True b): False

13.Marketers need a variety of different marketing activities that consistently reinforce the brand promise.

a): Yes b): No